4 Ways Custom T-Shirt Printing Can Boost Your Business


There is no need to say that an article of clothing can play an essential role in influencing employee morale and creating an image of a business. As the t-shirt is worn in public, it is usually the first thing that customers and clients see of the business, which helps them develop an impression. This is particularly crucial for companies looking to expand their customer base or procure a potential investor.

Fortunately, gone are the days when employees and workers had to wear dowdy uniforms that not only were uncomfortable to wear, but also did not score points when it came to the fashion department. Take a look around you. You will notice that corporate tees these days feature all sorts of creative and attractive designs and colours, allowing employees to feel confident in their work attire.

If you are a business owner and still unsure whether to customise your t-shirts, you have come to the right place. In this article, we have provided a number of ways on how custom t-shirt printing can help increase your business’ exposure, maximising your profits in the long run.

1. Walking advertisements

As mentioned above, t-shirt printing is a form of advertising. Since corporate tees tend to include the company’s logo or some sort of branding image that represents the business, these t-shirts make for a great marketing tool. 

Let’s say these t-shirts are to be worn during a corporate gathering or charity event. Your company name will be out on the streets, allowing a broad group of people to know more about your business, from potential clients and investors to customers out of your target market. This is the very reason why many companies are willing to spend thousands of dollars on t-shirt printing in order to generate brand awareness, which positively impacts the business.

2. Conversation starters

A custom t-shirt can be extremely eye-catching and spur conversations if designed well. When employees are out in public wearing your printed t-shirts, they might encounter a curious individual interested in the design, leading to talks about your company. These individuals may be future customers who would even recommend your brand to their friends or family members.

In such situations, word-of-mouth helps to circulate interest and information about your business further. This form of marketing has been found to be the most effective and successful in grabbing consumers’ attention, which should come as no surprise as people are more likely to trust personal recommendations than traditional advertisements.

As such, through t-shirt printing, you can place your brand in the minds of people and indirectly interact with them.

3. Strengthen brand image

Brand image is undoubtedly one of the most vital aspects of a business, acting as its visual identity. When customers purchase your products or engage with your services, they’re also connecting with the brand. In order to accomplish this, the brand image should be consistent and is an accurate depiction of your business ideas and beliefs. Good brand image can bring many benefits to a business, such as creating a lasting impression, allowing for quicker recognition, and establishing a closer relationship with consumers.

Contrary to popular belief, brand image is not built simply through the company’s website, business cards, or social media sites. What employees are wearing is also a powerful tool to showcase your business’ message and enable customers to easily distinguish your brand from competitors. This way, you can ensure a more substantial brand commitment, which has never been more important than now as consumers are faced with many brand options.

4. Motivate employees

A custom t-shirt is a cost-effective way to show employees they are valued in the company, creating a sense of unity among them. However, many people may forget or are unaware that custom t-shirts also motivate employees to produce better work performance. Since t-shirt printing displays the company’s logo prominently, employees will know that they represent the business whenever they are out in public. If they were to attend to customers’ needs, they are likely to act professionally and offer attentive customer service.


Aside from benefiting the business, t-shirt printing is one of the effective ways to set up a positive workplace culture, in which there is a spirit of togetherness and employees feel a sense of belonging to the company. These experiences enable employees to feel happy and look forward to coming to work. Ultimately, a company is only as good as its people.

Direct T Shirt has your back if you are looking for t-shirt printing services. We are the leading custom t-shirt printing shop in Singapore, being the highest-rated business on Google Reviews. While you can come down to our outlet in Geylang, we also take in online t-shirt printing orders. All you need to do is contact or WhatsApp us at 9457 7551 or email us at directtshirt@gmail.com, and our friendly sales staff will assist you from there.

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